What's included

What should actually be included in a small business website package?

The checklist to run any quote against — hosting, updates, security, and the extras that get quietly left off.

Here's the short of it

What a proper package actually covers

A proper website package covers more than the design — hosting, security, a mobile-friendly build, basic local SEO setup, a way to make ongoing edits, and clarity on who owns the domain. If a quote only covers the design and build with nothing said about what happens after launch, ask before you sign anything.

The gist

Key takeaways

"Website package" means different things depending on who's quoting it — always ask what's included, not just the price.
Hosting, security, and updates are ongoing jobs, not one-off tasks finished at launch.
Mobile-friendly isn't optional — most trade business traffic comes from someone's phone.
Basic local SEO setup (business info, schema, location pages) should be part of the build, not a separate add-on you find out about later.
Know who owns the domain before you start — it should always be you, not the person building the site.

Hosting

Every website needs somewhere to live. Cheap or free hosting can mean slow load times, which matters — a slow site loses visitors before they've read a word, and Google factors load speed into rankings too. Ask specifically where the site will be hosted and what happens if traffic spikes or something breaks.

Security and backups

Websites need security patches and backups the same way any software does. This gets missed constantly in one-off builds, because it's not a visible feature — it's only noticed when something goes wrong. Ask who's responsible for this after handover, and how often it happens.

A mobile-friendly build

Most people searching for a tradie are doing it on their phone, often standing in front of the problem they need fixed. A site that isn't properly built for mobile — not just "shrinks to fit," but actually designed for a small screen — loses those visitors before they get to your phone number.

Ongoing edits

Prices change, service areas expand, a new photo needs adding. A package that doesn't include a way to make these changes without a fresh invoice every time isn't really finished at launch — it's finished until the first thing needs updating. See our guide on website costs for tradies for how this usually gets billed separately if it's not built into the deal upfront.

Basic local SEO setup

This is the part that gets left off the most. A proper package should include your business correctly marked up for search engines (schema), a Google Business Profile that's linked and consistent with the site, and — if you cover more than one area — dedicated pages for the places you actually work. A site with none of this can look finished and still be close to invisible in local search.

Who owns the domain

The domain should always be registered in your name, not the name of whoever builds the site. This matters more than it sounds — if you ever want to leave, a domain you don't own is a real problem. Confirm this before the build starts, not after.

How to use this as a checklist

Whichever route you're comparing — see our guide on DIY vs. hiring a designer for that decision — run any quote against the six items above. If a quote is silent on more than one or two of them, ask directly rather than assuming it's included.

Where we fit into this

Where we fit into this

Our Free Range Care Plan is built around this exact checklist — hosting, security, unlimited edits, and local SEO setup (schema, GBP alignment, and a dedicated page if you cover a specific area like Ballarat) are all included in the $199 a month, and the domain is registered in your name from day one. The build itself is free, and nothing's charged until you've seen and approved the finished site.

See if you qualify →
Questions worth asking

Frequently asked questions

What's the difference between a website "build" and a website "package"?+
A build usually just refers to the design and development work. A package should cover what happens after — hosting, security, updates, and ideally local SEO setup. Not every quote that says "package" actually includes all of that.
Do I need local SEO if I already have a website?+
If the site doesn't have your business correctly set up for search engines and linked properly to your Google Business Profile, you're likely missing a meaningful share of local search traffic regardless of how good the site looks.
Should I always own my own domain?+
Yes. Regardless of who builds or hosts your site, the domain should be registered in your business's name, not the developer's.
What happens if I need changes after the site is live?+
Depends entirely on the deal. Some packages include ongoing edits, others bill per change or per hour. Confirm which one you're getting before you start.

Want the free build and $199/month Care Plan for your trade business?

Free to build, no lock-in, and you see the whole thing before you pay a cent.